得闲饮茶 新中式茶馆圈粉年轻人

充满中式艺术感的茶品茶具，配上中式仿古景致，再搭配极具国风特色的茶点……喝腻了奶茶的中国年轻人，如今改在茶馆里“碰头”了。不同于在传统老式茶楼消磨时间，延承中国传统饮茶文化并注重场景体验的新中式茶馆逐渐走入大众视野。

Tea products and tea sets full of Chinese artistic charm, paired with Chinese-style antique decorations, and complemented by tea snacks with distinct Chinese characteristics... Chinese young people who have grown tired of milk tea are now "meeting up" in teahouses instead. Different from spending time in traditional old-fashioned teahouses, new Chinese-style teahouses that inherit China's traditional tea-drinking culture and focus on the scene experience are gradually coming into the public eye.

随着90后、00后成为消费市场的主力，“健康养生”“互动社交”“价格实惠”成为越发重要的消费诉求点。如今在中国长沙，涌现出一批按咖啡奶茶店的经营模式打造的新中式茶馆，价格相对较低，装修精美，营造出轻松愉悦的消费氛围，成为众多年轻人打卡拍照、休闲放松的去处。

As the post-90s and post-00s generations have become the main force in the consumer market, "health preservation," "interaction and socialization," and "affordable prices" have become increasingly important consumption demands. Nowadays, in Changsha, China, a number of new Chinese - style teahouses which are built according to the business model of coffee and milk tea shops have emerged.With relatively low prices and exquisite decorations, they create a relaxed and pleasant consumption atmosphere and have become popular places for many young people to take photos and relax.

对比在中国二三线城市相对遇冷的咖啡市场，茶在中国消费者心中接受度更高，新式茶饮从行业逻辑而言空间广阔。研究报告显示，2025年中国新式茶饮市场规模预计将达到3749.3亿元，有业内人士认为，国潮风的兴起、理性消费的回归、人们对慢生活节奏的青睐，都助力了新中式茶馆的发展。

Compared with the relatively sluggish coffee market in China's second- and third-tier cities, tea is more acceptable to Chinese consumers. In terms of industry logic, there is broad room for the development of new-style tea beverages. Research reports show that the market size of new-style tea beverages in China is expected to reach 374.93 billion yuan in 2025. Some industry insiders believe that the rise of the China-chic trend, the return of rational consumption, and people's preference for a slow-paced lifestyle have all contributed to the development of new Chinese-style teahouses.