从蒸菜香到烟花秀,浏阳凭实力收获海外博主

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On November 29, the 22nd weekend fireworks show of 2025 lit up the night sky above Liuyang’s Sky Theater as scheduled, marking the final weekend fireworks spectacle of the year. That evening, crowds thronged the theater and its surroundings. Among the visitors, five Russian vloggers focused on the dazzling display, capturing immersive moments to showcase Liuyang’s unique charm to global audiences.

11月29日,2025浏阳周末焰火秀第二十二场在天空剧院如约上演,这也是今年周末焰火的“收官秀”。当晚,天空剧院内外人流如织,其中5名来自俄罗斯的知名博主用镜头对准漫天烟花,以沉浸式的体验展现浏阳的独特魅力。

The five Russian vloggers arrived in Changsha on November 24 for an eight-day in-depth exploration tour, aiming to share Hunan’s distinctive allure with international viewers.

据悉,这5名俄罗斯博主于11月24日抵达长沙,展开了为期八天的深度探访,为将湖南的独特魅力传播至海外。

"Liuyang fireworks are amazing—absolutely spectacular!" exclaimed Alexey, founder of the Telegram channel "China User Guide," which boasts over 120,000 subscribers. In recent years, he has successfully guided more than 5,000 tourists to visit China through his travel guides. "I will share this journey, especially my incredible experience in Liuyang, with my readers via a series of posts."

“浏阳烟花太棒了,无比精彩!”Telegram频道“中国·使用指南”创办人阿列克谢(Alexey)由衷赞叹。作为拥有超过12万订阅者的频道主,他近年来已成功推动逾5000名游客按照他的指南到访中国,“我将把这次旅程,尤其是在浏阳的精彩体验,通过一系列帖子与我的读者分享。”

Beneath the brilliant fireworks, Yekaterina (with over 920,000 followers on Instagram) frequently raised her phone to capture every sparkling moment. She has already begun updating her social media with highlights from her Hunan trip, presenting vibrant slices of daily life to Russian netizens through her lens.

漫天烟花之下,Instagram粉丝数超过92万的叶卡捷琳娜频频举起手机,记录每一个璀璨瞬间。她的社交账号已陆续更新此次湖南之行的见闻,充满烟火气的生活片段通过她的镜头展现给俄罗斯网友。

Prior to the fireworks show, the group enjoyed authentic Liuyang steamed dishes. Signature local delicacies were served one after another. The guests not only savored the flavors but also asked about cooking techniques and ingredients through interpreters.

在观看焰火之前,5名博主还品尝了地道的浏阳蒸菜。独具浏阳特色的地道佳肴依次呈现,他们不仅细细品味,更通过翻译询问烹饪细节。

With the recent establishment of the Liuyang International Communication Center, a comprehensive communication matrix is rapidly taking shape: "one official English website, multiple overseas social media accounts, and a team of international communication ambassadors." The content created by these Russian influencers is a vivid practice of this strategy. Through their lenses, they are capturing not just dazzling fireworks and authentic cuisine, but also compelling new stories about Liuyang.

随着日前浏阳国际传播中心的挂牌成立,一个融合“1个官方英文网站、N个海外社交账号、一批国际传播推荐官”的传播矩阵正加速构建。此次俄罗斯博主们创作的内容,正是这一传播举措下的生动实践——他们用镜头记录的,不仅是璀璨的焰火与地道的美食,更是精彩的“浏阳新故事”。

【Author:Kuang Zhenzhen, Xu Min】 【Editor:李苏璇】